by -=ArcLight=- Tue Sep 25, 2018 10:53 amPrinciples of Design
Principles of graphic design address ways in which a graphic designer can assemble the individual elements into a cohesive whole. Designers draw the viewer's attention to an important element by placing the important element in the place where the eye naturally falls.
1. Balance - Most good graphic designs achieve visual balance by using symmetrical, asymmetrical or radial symmetry about a visual center. In symmetrical balance, both sides of a page layout are the same in weight, shape, lines and other elements. Asymmetrical balance occurs when the two sides of a website aren't the same but they have similar elements. Radial symmetry places elements in a circular pattern. Although it is popular in print layouts, radial symmetry isn't seen n much on websites because the circular placements are difficult to achieve. Note: Occasionally, a graphic designer will intentionally produce an unbalanced design, usually in an effort to focus attention on a single element.
2. Alignment - Alignment refers to lining up the elements of a design along the top, bottom, center or sides of the elements. The aligned elements aren't necessarily of the same type. They are frequently aligned along the left edge of the layout. Different size photos appear as a unit when they are aligned across the top or the bottom.
3. Repetition - Repetition duplicates the characteristics of similar elements to contribute to design consistency. Repetition can also create rhythm in a design. A series of bulleted points of interest in the same color, type and size for a complete unit.
4. Proximity - Proximity maintains a relationship between items that go together. The elements don't have to be positioned closely together but they should be connected visually.
5.Contrast -Contrast occurs with the juxtaposition of opposing elements—big versus small or dark versus light, for example. Using contrast can highlight important elements of the design. Contrast is easily achieved with color, but it can also occur with texture, type, and graphic elements.
6. Space - Space is the part of a design that is left blank. It includes empty space that is intentionally placed within the design and also margins and gutters between other elements, which are usually referred to as passive space. Space in a design adds emphasis to an area of the design because the eye is strongly drawn to the part of the design that is not empty. Both positive and negative space should be considered in the graphic design.
Principles of graphic design address ways in which a graphic designer can assemble the individual elements into a cohesive whole. Designers draw the viewer's attention to an important element by placing the important element in the place where the eye naturally falls.
1. Balance - Most good graphic designs achieve visual balance by using symmetrical, asymmetrical or radial symmetry about a visual center. In symmetrical balance, both sides of a page layout are the same in weight, shape, lines and other elements. Asymmetrical balance occurs when the two sides of a website aren't the same but they have similar elements. Radial symmetry places elements in a circular pattern. Although it is popular in print layouts, radial symmetry isn't seen n much on websites because the circular placements are difficult to achieve. Note: Occasionally, a graphic designer will intentionally produce an unbalanced design, usually in an effort to focus attention on a single element.
2. Alignment - Alignment refers to lining up the elements of a design along the top, bottom, center or sides of the elements. The aligned elements aren't necessarily of the same type. They are frequently aligned along the left edge of the layout. Different size photos appear as a unit when they are aligned across the top or the bottom.
3. Repetition - Repetition duplicates the characteristics of similar elements to contribute to design consistency. Repetition can also create rhythm in a design. A series of bulleted points of interest in the same color, type and size for a complete unit.
4. Proximity - Proximity maintains a relationship between items that go together. The elements don't have to be positioned closely together but they should be connected visually.
5.Contrast -Contrast occurs with the juxtaposition of opposing elements—big versus small or dark versus light, for example. Using contrast can highlight important elements of the design. Contrast is easily achieved with color, but it can also occur with texture, type, and graphic elements.
6. Space - Space is the part of a design that is left blank. It includes empty space that is intentionally placed within the design and also margins and gutters between other elements, which are usually referred to as passive space. Space in a design adds emphasis to an area of the design because the eye is strongly drawn to the part of the design that is not empty. Both positive and negative space should be considered in the graphic design.
